Culture hits and gendered bits

Advertising in our own hands

Well, more accurately, our faces, and apparently other body parts. Yes, that's right - if you love our consumer culture so much that you want to play the biggest possible part in it, you can lease your body out as a billboard. If you want to be commodified more than we already are, you can get an advert tattooed on your forehead. (only a temporary tattoo, mercifully - although this may be more about adverts getting out of date than anything else) I can see a lot of significance in the fact that the pioneer of this advertising approach is a waitress at Hooters - her body is already public property, a commodity, so why not go that one step further?

posted by EloH @ 1:45 PM